Google Ads
Meta Ads
Email marketing
Lightspeed eCom Toolkit
Shopify Toolkit
Scaling without losing control
Since January 2025, Google Ads has had one clear goal: scale the business in a controlled way. Not a collection of separate campaigns, but a setup that grows with demand, seasons and inventory, while returns stay in the lead.
From day one, we steered on data and intent. Campaigns were built to allow scale, but only where it actually added revenue. Anything that didn't move with the business was adjusted or shut down.
The result: 4,690 orders and €343,000 in revenue, on an investment of €46,000. That put ROAS at 745%. Even more important is the growth: orders rose by more than 3,500, revenue grew by €242,000 and ROAS climbed by almost 360%. Google Ads became a scalable channel that moves with the growth of the business.
How we approach Google Ads
Scaled through structure, content, authority and technical SEO
This was the starting point: 192 top 3 rankings and 786 keywords on page 1.
From there, SEO got a structured approach. First, we rebuilt the site structure so search engines and shoppers are guided through the product range in a logical way. Alongside that, we invested in content at scale: not one-off pages, but topic clusters around relevant search intent. At the same time, we built authority with a strong, relevant link profile, while on the technical side we optimized speed, indexing and crawlability.
That combination sped things up. Today, 360 keywords rank in the top 3 and the website has 1,916 keywords on the first page. SEO is no longer a supporting channel, but a lasting growth accelerator that keeps building.
How we approach SEO
