Google Ads
Meta Ads
Email marketing
Lightspeed eCom Toolkit
Shopify Toolkit
A bed retailer that wins customers online
Sleepfast is a family business with physical bed stores and an online store: box springs, mattresses, toppers, beds and pillows. With a sleep guide and a sleep coach who help customers choose the right bed. Visit one of the stores, or simply order online.
When it comes to a bed or mattress, not everyone wants to check out online right away. That's why Sleepfast's marketing doesn't just optimize for online purchases, but for leads too: people who get in touch and want more help.
The result: 24,400 leads through Google Ads in the first eight months of 2026, and another 2,623 leads through Meta Ads over the summer. Not luck, but results.
More than 24,000 leads at €14 per lead
Sleepfast runs 59 Google Ads campaigns, all steered by one question: what does this deliver? No budget for searches that don't pay off, just a focus on what demonstrably brings in leads.
By steering on data continuously, we keep sharpening campaigns, products and budgets. What doesn't pay off gets scaled back. What works gets room to grow.
The result: 24,400 leads at a conversion rate of 12.07%. On an investment of €344,000, that works out to €14.07 per lead.
How we approach Google Ads
2,623 leads in three months
Alongside Google Ads, Sleepfast uses Meta Ads to reach people who aren't actively searching yet, but are ready for a new bed or mattress.
In the summer of 2026, three campaigns together delivered 2,623 leads on an investment of €28,030. An average of €10.69 per lead.
The strongest campaign brought in 1,570 leads at €8.77 per lead. That's how Meta Ads fills the pipeline, right where Google doesn't reach yet.
How we approach Meta Ads
