Google Ads
Meta Ads
Email marketing
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From limited stock to its own factory and market leadership
What started with a small stock at a supplier has grown into its own site, its own factory and a leading position in the precast concrete market. Not luck, but nine years of steadily building, investing and scaling.
The best part isn't even the growth itself, but the fact that we went through it together. As they grew into the market leader, we grew right along with them. That's what a real long-term partnership looks like.
Every euro brought in more than seventeen
These Google Ads campaigns were built on one principle: returns above all else. No broad coverage or unnecessary volume, but a focused push on searches that demonstrably contribute to revenue.
By constantly steering on data, we sharpened campaigns, keywords and budgets. Anything that didn't pay off was scaled back. Whatever worked got room to grow. That kept the focus on efficiency and results.
The result: 7,030 conversions and €3.05 million in conversion value, on an investment of €180,000. A ROAS of 1,677%. In short: every euro brought in more than seventeen.
How we approach Google Ads
Belgium scaled up fast, with growth and a higher ROAS
Since 2025, we've deliberately pushed harder on Google Ads in Belgium to build lasting growth there toward market leadership. The focus was on scaling, but with returns kept under control.
Compared with 2024, volume rose sharply. The number of orders grew by more than 350%, and revenue increased by €146,000 to a total of €351,000.
Even more important: despite this growth phase, returns went up too. ROAS rose by more than 170% to 951%. That means Google Ads in Belgium isn't just running harder, it's also running more efficiently.
This combination of growth and rising returns shows the foundation is in place to keep scaling. Belgium is no longer a test market, but a serious pillar of growth.
How we approach Google Ads
Who said concrete was boring?
If you think concrete is boring, you haven't seen these campaigns yet. Instead of the hard sell, we used Meta Ads to inspire. Not “buy this,” but showing everything you can make with concrete.
We shifted the focus from direct sales to ideas, uses and examples. That let us reach people earlier in their research phase, exactly where Meta Ads is strong. Inspiration first, and the orders follow.
The results went straight through the roof. With an investment of €90,915.91, the campaigns delivered 3,345 orders and €1,720,726.87 in revenue. That works out to an average ROAS of 1,893%.
Moral of the story: concrete is anything but boring. Especially when you stop shouting and start inspiring.
How we approach Meta Ads
Dominating the most competitive keywords
From day one, SEO was never an afterthought, but a core pillar. No quick tricks or temporary spikes, but steadily building visibility on highly competitive keywords.
By consistently investing in content, technical SEO and authority, we didn't just stay visible, we came to dominate. Today, 1,641 keywords rank in Google's top 3, and we have a total of 4,182 keywords on page 1. Not in niches nobody searches for, but exactly where the competition is fiercest.
This is the result of persistence, sharp choices and treating SEO as a growth engine. If you want to win here, you have to keep building. And that's exactly what happened.
How we approach SEO
