Google Ads
Meta Ads
Email marketing
Lightspeed eCom Toolkit
Shopify Toolkit
Google Ads, Meta Ads and SEO working toward one goal
VoerOnline is an online pet store for dogs and cats, with a wide range of dog and cat food, treats and nutritional supplements. A crowded market, where visibility and returns make the difference.
At VoerOnline, Google Ads, Meta Ads and SEO don't work separately, but as one system. Each channel has its own role, and everything is measured on the same thing: what it delivers.
The result in the first eight months of 2026: more than 12,700 orders and €963,700 in revenue from ads, on an investment of just over €36,000. Not luck, but results.
Every euro brought in almost thirty euros
VoerOnline's Google Ads campaigns run on one principle: returns above all. No budget for searches that don't pay off, just a focus on what demonstrably adds revenue.
By steering on data continuously, we keep sharpening campaigns, products and budgets. What doesn't pay off gets scaled back. What works gets room to grow.
The result: 8,620 conversions and €647,000 in conversion value, on an investment of €21,700. A ROAS of 2,973%. In short: every euro brought in almost thirty euros.
How we approach Google Ads
More than 4,100 purchases through Facebook and Instagram
Alongside Google Ads, Meta Ads has grown into a full-fledged second growth engine. Not to buy reach, but to reach dog and cat owners and get them to order.
On an investment of €14,656, five campaigns together delivered 4,144 purchases and €316,700 in revenue. That works out to an average ROAS of 2,161%.
The strongest campaign even hit a ROAS of 4,170%. Proof that Meta Ads isn't just for inspiration, it simply sells.
How we approach Meta Ads
2,431 keywords on page 1 of Google
At VoerOnline, SEO isn't an afterthought but a core pillar. No quick tricks, just steadily building visibility through content, technical SEO and authority.
Today, 2,431 keywords rank on page 1 of Google, 1,035 of them in the top 3. The chart shows how that visibility has been built up step by step since 2021.
That means free visitors every day who are already looking for food for their dog or cat. If you want to win here, you have to keep building. And that's exactly what's happening.
How we approach SEO
