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An online building supply store for consumers and businesses
Van Viegen is an online building supply store with a wide range of building materials: from corrugated sheets, trapezoidal roof panels and sandwich panels to cladding, polycarbonate sheets and scaffolding wood. For consumers and business customers alike, with custom cutting as its specialty and in-stock products delivered within two days.
With building materials, order values are high and customers search very specifically. That's why Google Ads and SEO work together at Van Viegen: ads that sell right away, and organic visibility that reaches customers the moment they need a product.
The result in the first eight months of 2026: 545 orders and €292,000 in revenue from Google Ads, at a ROAS of 1,227%. Not luck, but results.
Every euro brought in more than twelve euros
Van Viegen's Google Ads campaigns run on one principle: returns above all. No budget for searches that don't pay off, just a focus on the products and searches that demonstrably drive revenue.
With an average order value of more than €500, every order counts. By steering on data continuously, we keep sharpening campaigns, products and budgets. What doesn't pay off gets scaled back. What works gets room to grow.
The result: 545 orders and €292,000 in conversion value, on an investment of €23,800. A ROAS of 1,227%. In short: every euro brought in more than twelve euros.
How we approach Google Ads
1,557 keywords on page 1 of Google
At Van Viegen, SEO isn't an afterthought but a core pillar. No quick tricks, just steadily building visibility through content, technical SEO and authority.
Today, 1,557 keywords rank on page 1 of Google, 678 of them in the top 3. The chart shows how that visibility has been built up since 2023, with a strong rise in recent months.
That means free visitors every day who are already looking for building materials. If you want to win here, you have to keep building. And that's exactly what's happening.
How we approach SEO
