Google Ads
Meta Ads
Email marketing
Lightspeed eCom Toolkit
Shopify Toolkit
A hobby market where you need to be found
De Kaarswinkel has everything you need to make your own candles: candle wax, wicks, molds, starter kits and more than 175 fragrance oils for scented candles and wax melts. Shipped lightning-fast from its own inventory, in the Netherlands and Belgium.
Candle makers search very specifically for a particular wax, wick or scent. That's exactly when you want to be at the top, with an ad that leads straight to the right product.
The result in the first eight months of 2026: 1,080 orders and €73,000 in revenue from Google Ads, on an investment of €10,600. Not luck, but results.
Every euro brought in almost seven euros
De Kaarswinkel's Google Ads campaigns run on one principle: returns above all. Not broad coverage, but a focus on the products and searches that demonstrably drive revenue.
By steering on data continuously, we keep sharpening campaigns, products and budgets. What doesn't pay off gets scaled back. What works gets room to grow. That keeps the focus on efficiency and results.
The result: 1,080 conversions and €73,000 in conversion value, on an investment of €10,600. A ROAS of 689%. In short: every euro brought in almost seven euros.
How we approach Google Ads
