Google Ads
Meta Ads
Email marketing
Lightspeed eCom Toolkit
Shopify Toolkit
A niche where you need to be found at exactly the right moment
Bakeliet.nl is the specialist in retro electrical fittings: Bakelite switches and sockets, porcelain, door hardware and wiring accessories in the style of 1910 to 1930. A Fontini and THPG dealer since 2005, with a 5-year warranty and next-day delivery on orders placed before 11:59 p.m. on weekdays.
In a niche like this, customers search very specifically, often for a renovation or an interior with character. That's exactly when you want to be at the top, without wasting budget on searches that don't pay off.
The result in the first eight months of 2026: more than 680 orders and €114,000 in revenue from Google Ads, on an investment of €13,400. Not luck, but results.
Every euro brought in more than eight euros
Bakeliet.nl's Google Ads campaigns run on one principle: returns above all. Not broad coverage, but a focus on the products and searches that demonstrably drive revenue.
By steering on data continuously, we keep sharpening campaigns, products and budgets. What doesn't pay off gets scaled back. What works gets room to grow. That keeps the focus on efficiency and results.
The result: 684 conversions and €114,000 in conversion value, on an investment of €13,400. A ROAS of 852%. In short: every euro brought in more than eight euros.
How we approach Google Ads
