Google Ads
Meta Ads
Email marketing
Lightspeed eCom Toolkit
Shopify Toolkit
A great price, and getting found too
Prijskiller is the go-to online store for kids' bikes, from 12 to 28 inches, plus balance bikes, scooters and ride-on cars. With a lowest-price guarantee, delivery straight from stock and more than 10,000 customers.
A great price only works if parents can find you. That's why Google Ads, Meta Ads and SEO work together at Prijskiller: Google for people who are already searching, Meta to reach parents before they start searching, and SEO as a solid foundation.
The result in the first eight months of 2026: more than 2,700 orders and €379,700 in revenue from ads, on an investment of €45,100. Not luck, but results.
Every euro brought in more than nine euros
Prijskiller's Google Ads campaigns run on one principle: returns above all. No budget for searches that don't pay off, just a focus on the bikes and searches that demonstrably drive revenue.
By steering on data continuously, we keep sharpening campaigns, products and budgets. What doesn't pay off gets scaled back. What works gets room to grow.
The result: 1,580 conversions and €195,000 in conversion value, on an investment of €21,000. A ROAS of 927%. In short: every euro brought in more than nine euros.
How we approach Google Ads
Almost €185,000 in revenue through Facebook and Instagram
Alongside Google Ads, Meta Ads is a full-fledged second growth engine for Prijskiller. Not to buy reach, but to reach parents right when a new bike comes up, and get them to order.
On an investment of €24,061, two campaigns together delivered 1,195 purchases and €184,669 in revenue. That works out to an average ROAS of 767%.
The strongest campaign hit a ROAS of 834%. Meta Ads sells just as well as Google, only at a different moment in the customer journey.
How we approach Meta Ads
1,095 keywords on page 1 of Google
At Prijskiller, SEO isn't an afterthought but a core pillar. No quick tricks, just steadily building visibility through content, technical SEO and authority.
Today, 1,095 keywords rank on page 1 of Google, 640 of them in the top 3. Visibility rose sharply again in 2026, and the number of top positions in particular has grown.
That means free visitors every day who are already looking for a kids' bike. If you want to win here, you have to keep building. And that's exactly what's happening.
How we approach SEO
