Deurklinkenshop

More revenue and a higher ROAS on a lower investment

In 2025, the focus for Deurklinkenshop wasn't on more volume for the sake of volume, but on more return per euro. Scaling was fine, but only if efficiency grew along with it.

That choice paid off. In 2025, the campaigns delivered 7,650 orders and €1.25 million in revenue, on an investment of €136,000. That added up to a ROAS of 917%.

Compared with 2024, revenue went up and the scaling got smarter. Revenue grew by €65,000, while costs dropped by €13,000. Even more important: returns improved sharply, with ROAS up 123%. More investment, more revenue and better returns. Exactly how scaling should work.

Profitable from the start

In February 2025, we added Meta Ads as a new channel for Deurklinkenshop. Not as an experiment, but as a deliberate expansion to unlock extra scale and revenue alongside Google Ads.

From the start, the focus was on control and returns. Campaigns were built to drive purchases, without forcing the channel. Everything was measured on what it actually delivered, not on reach or clicks.

Results came quickly. On a total investment of €52,834, the Meta Ads campaigns delivered 3,575 orders and €570,365 in revenue. Average ROAS came in at 1,080%, with several campaigns well above that.

For a channel that has only been live since February, Meta Ads immediately proved itself as a profitable additional sales channel. Not a side project, but a lasting contribution to overall growth.