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Shopify Toolkit#SEM × Bedshop de DuifDesign by #SEM AI Agent
Your product page,
redesigned.
A new design for the product page of bedshop.nl: Bella Donna Jersey fitted sheet, double (140/190 – 160/220 cm), white. Below you see every screen before and after, and what we improved.
- 18 before-and-afters
- 23 improvements
- bedshop.nl
Before and after
Every screen, compared.
Pick a screen and drag across the screenshot. On the left you see the current page of bedshop.nl, on the right the new design.
Product page.
Color, size and button on one screen.
- 01Button right in viewBecause of 55 large swatches and the size table, the button only appeared after 1,200 pixels. Now you see it straight away, without scrolling.
- 029.1 next to the product nameThe Kiyoh score was only shown small in the bar at the top. Now the stars and 1,700 ratings sit under the name.
- 03You see which colorThe swatches had no names. Now you read the name of every color, and the photo changes along with your choice.
Choosing a size.
Will it fit my mattress? Now with the answer included.
- 01Which size do I need?Whether the fitted sheet fits was only in the description. Now you pick your mattress size and ‘Past’ (Fits) points to the right size.
- 02Also for box springs and toppersIs your mattress higher than 30 cm? Then the advice points you straight to the Alto or the topper fitted sheet, which prevents returns.
- 03Six sizes at a glanceSix rows with the same delivery text every time are now six tiles with the size, the centimetres and the price.
Around the button.
Delivery, benefits, reviews and help right by the button.
- 01Delivery day with a date‘Binnen 24 uur verstuurd’ (Shipped within 24 hours) didn’t say when you’d have it. Now it shows the day it’s usually delivered.
- 02Payment logos by the buttonThe payment methods were only shown small in the footer. Now iDEAL, Klarna and PayPal sit right under the button.
- 03Reviews and help next to the buttonThere was no customer feedback and no help near the button. Now recent Kiyoh reviews about fitted sheets sit under the photo, with WhatsApp and your phone number.
Photos.
The key features as an image in the gallery.
- 01In short, as the second imageMattress height, washing advice and Öko-Tex were only in the text. Now they’re an image among the photos, where everyone looks.
- 02Zoom without clickingThe photo only got bigger after a click. Now you zoom in by moving your mouse over the photo.
- 03Thumbnails next to the photoThe thumbnails were under the photo. Now they sit beside it with a counter, so the photo itself gets bigger.
Reviews.
The verdict of 1,700 customers, right under the button.
- 01Kiyoh under the buy boxThe description started right under the button. Now you first see what customers on Kiyoh think of Bedshop.
- 02Scores togetherThe 9.1, the 95% who recommend you and the 9.4 of the past year now sit together, with a link to Kiyoh.
- 03What customers mentionFast delivery, wide choice and friendly service: the strengths Kiyoh pulls from the reviews.
Why this fitted sheet.
From a list of features to six clear benefits.
- 01Features in cardsMaterial, mattress height and washing advice were in a long list. Now they’re in six cards with an icon.
- 02With a photo on a bedNext to the benefits is the lifestyle photo, so you see how the fitted sheet looks on a bed.
- 03Tip for the first wash‘Eerst wassen op 60 °C’ (Wash at 60 °C first) was at the bottom after the list. Now it has its own card, so nobody misses it.
Description and specifications.
Reading on the left, all the details on the right.
- 01Specifications in a tableBrand, material, size, mattress height and care are now in a table you scan in a few seconds.
- 02Matches your choicePick another color or size, and the size and color in the table change with it.
- 03Text that readsThe description is open next to the table, with the ‘Let op’ (Please note) in its own panel.
Which fitted sheet fits your bed?.
Your links to other Bella Donna fitted sheets as a buying guide.
- 01From links to cardsAt the bottom were four text links to other Bella Donna fitted sheets. Now each card shows which bed that fitted sheet is for.
- 02Topper or box springTopper up to 12 cm, Alto up to 45 cm corner height: that’s how you choose the fitted sheet that really fits your bed.
- 03Fewer returnsAnyone who orders a fitted sheet that’s too shallow sends it back. This explanation prevents that mistake before ordering.
Questions and contact.
The answers on the page, the channels beside them.
- 01Answers on the pageFor a question you had to go to the customer service page or call. Now the five most frequently asked questions are right here.
- 02All channels togetherWhatsApp, phone with opening hours, email and your AI assistant sit in one block next to the questions.
- 03Shop in ZutphenIf you’d rather drop by, you read where the shop is and that pickup there is free.
While scrolling.
The button stays within reach while you read.
- 01Button always in viewIf you read on, you lost sight of the button. Now there’s a bar at the bottom with photo, color, size, price and button.
- 02Delivery in the barIn the bar you read ‘Op voorraad · gratis verzending’ (In stock · free shipping), so you can order without scrolling back up.
- 03WhatsApp in the barThe WhatsApp button sits in the bar, so it doesn’t cover the text or the button.
Product page.
On mobile, the button from the very first screen.
- 01Button from the first screenOn mobile the button only appeared after well over 2,400 pixels. Now there’s a bar at the bottom straight away with the price and the button.
- 02Kiyoh by the nameOn mobile the Kiyoh score was only at the very bottom. Now the stars sit right under the product name.
- 03Short path backThe breadcrumb at the top showed the full product name. Now one tap takes you back to all Bella Donna fitted sheets.
Color and size.
Less scrolling, more guidance.
- 01More compact colorsThe 55 swatches filled more than a whole screen. Now you first see three rows, with the name of your color above them.
- 02Which size do I need?You pick your mattress size and the ‘Past’ (Fits) label points to the right fitted sheet, also for a box spring or topper.
- 03Sizes as tilesThe size table with the same delivery text six times is now a grid of six tiles with the price included.
Around the button.
One big button, the delivery day and the benefits.
- 01Big buy buttonThe quantity and the heart sat next to the button. Now the button spans the full width; the heart sits on the photo.
- 02Delivery day with a date‘Binnen 24 uur verstuurd’ (Shipped within 24 hours) is now the day your parcel is usually delivered, with the date.
- 03Benefits on a panelThe three lines under the button are now four benefits on a light panel, with the payment logos below.
Photos.
The features as the second image.
- 01In shortSilky soft, mattress up to 30 cm, 60 °C and Öko-Tex: the features are the second image in the gallery.
- 02Color on the photoBottom left on the photo it says which color you’re looking at, and the counter shows how many images there are.
- 03Thumbnails belowThe thumbnails sit under the photo, with one tile for ‘In het kort’ (In short), so you know what’s still to come.
Reviews.
Trust right after the button.
- 01Kiyoh after the buttonThe description started after the button. Now you first see the 9.1 from Kiyoh, based on 1,700 ratings.
- 0295% recommend youThe recommendations and the 9.4 of the past year sit side by side in three short blocks.
- 03Reviews with name and dateRecent Kiyoh reviews about fitted sheets are now on the page, with stars, name and date.
Why this fitted sheet.
Features you can scan.
- 01Photo on a bedThe lifestyle photo sits at the top of the block, so you see how the fitted sheet looks on a bed.
- 02Cards with an iconThe list of features is now a row of cards: silky soft, mattress up to 30 cm, snug fit, 60 °C and Öko-Tex.
- 03Headings that tell you somethingEach card starts with what it does for you, like ‘Blijft strak zitten’ (Stays snug).
Which fitted sheet fits?.
Topper, box spring or molton: choose by your bed.
- 01From links to cardsThe four text links under the description are now cards with a photo and which bed they’re for.
- 02This fitted sheet stands outThe ‘Dit hoeslaken’ (This fitted sheet) card shows what the Jersey fitted sheet is made for: a mattress up to 30 cm.
- 03Fewer returnsIf you have a topper or box spring, you see here which fitted sheet does fit, before you order.
Questions and contact.
Answers without leaving the page.
- 01Five questions answeredFit, washing, delivery, shipping costs and returns can be opened and closed right on the page.
- 02All channels in one blockWhatsApp, calling, email and the AI assistant are stacked, big enough to tap.
- 03Shop in ZutphenRather drop by? The block mentions your shop on the Nieuwstad and that pickup there is free.
Click through the new design yourself.
The design works like a real page, on desktop and on your phone. You just can’t place an order with it yet.
What happens next
From design to more orders.
This is how we take the new design live, and measure what it delivers.
- 01Only the pageHeader, menu, USP bar and footer stay exactly as they are now. We only change the content of the product page.
- 02Test first, then go liveWe run the new design in an A/B test next to the current page and measure orders per visitor.
- 03Your own strengthsYour own photos, visuals, reviews and tone of voice: it all came from you already, just in a better place.
Design by #SEM AI Agent
This design live
This design live
on your online store?
With the AI Design Agent, we put this design on your existing online store, and then keep improving it every month with CRO. Built by our specialists. Without spending thousands of euros a month on it.
- No rebuild, no migration
- Your back office stays the way you know it
- Only goes live after your approval
- 01Ongoing development for a fixed monthly feeNo separate quotes for every change. If we see an opportunity or you have an idea, we build it.
- 02CRO improvements, implemented right awayWe analyze your online store and implement improvements in days instead of months.
- 03Safe, and you see what changesWe build and test everything in a preview first. It only goes live after your approval, and every version is saved.